LOS ANGELES, CA, February 2, 2004 – WorldLink, one of the country’s top ten women-owned businesses and fastest growing media sales firms, has entered into an exclusive agreement with Fox Cable Networks’ extreme sports channel FUEL, for whom WorldLink will oversee all direct response and infomercial sales activities. The announcement was jointly made today by Toni Erickson Knight, founder and CEO of WorldLink, and David Sternberg, General Manager, FUEL.

Launched in July of last year, FUEL is dedicated to competitive and non-competitive action in skateboarding, snowboarding, surfing, wakeboarding, motocross and BMX, entertainment and music of these sports, targeting the “GenY” demographic - a group born between 1977 and 1997 representing 77.6 million potential viewers. According to the U.S. Census Bureau, it is estimated that by the year 2010 “Gen Y” will represent 41% of the country’s population. FUEL’s programming reflects the sports and accompanying lifestyle of this burgeoning demographic through original series like “Firsthand” which take an in-depth look at the lives of their favorite athletes and co-productions such as “Project Detention” and “The Standard Snowboard Show.”

“Studies show that ‘Generation Y’ has $172 billion in direct purchasing power, along with $250 billion of indirect purchasing power,” commented Knight. “FUEL is an exciting new network that distinctly targets this lucrative audience with a fresh mix of programming featuring sports, music, movies, fashion, attitude and lifestyle. It’s the perfect environment for advertisers who desire to target this group.”

”We are excited to be working with WorldLink on FUEL,” said Sternberg. “The WorldLink team has the skills and market knowledge we need to achieve our sales objectives and accelerate the growth of the network.”

WorldLink is the world’s largest independent firm for infomercial and direct response sales on sports-oriented networks. The company represents 41 sports outlets, including 27 regional networks, eight national and international networks and six syndication properties, including, to name a few, Comcast SportsNet, Fox Sports Net, Rainbow and Cox Sports Television.

One of the country’s top ten women-owned businesses and fastest-growing full-service media sales firms, WorldLink represents more than 200 national, regional and international cable networks, broadcast stations and syndicators across the globe. With extensive relationships throughout the advertising and television communities, WorldLink specializes in direct response, syndication and general market advertising sales in various capacities in North America, Europe, Latin America and Asia. Founded in 1997, with offices in Los Angeles and New York, WorldLink is a Women’s Business Enterprise National Council-certified company and the largest woman-owned firm in its field.

FUEL is the first 24-hour US cable network dedicated to the world of action and extreme sports. As a driving force in youth culture, extreme sports have captured the imagination, energy and excitement of a generation. FUEL covers both competitive and non-competitive action in the arenas of skateboarding, surfing, BMX, freestyle motocross, snowboarding and wakeboarding. Programming includes top-level international sports events and competitions, featuring elite extreme sports athletes. Original and co-produced series are complemented by unique and compelling interstitials, featuring the best slams, the top tricks, and the voices of the action and extreme sports industry. For more information on FUEL, visit www.fuel.tv.