Los Angeles, Calif. December 18, 2008 - Fox Broadcasting Company (FOX) and WorldLink, one of the world's leading and fastest-growing multiplatform advertising sales firms, have entered into an exclusive advertising sales representation agreement. The announcement was jointly made today by FOX's Jon Hookstratten and Toni Knight, Founder and CEO of WorldLink.

Under terms of the agreement, WorldLink will oversee all infomercial and direct response sales for FOX's two-hour Saturday morning program block "Weekend Marketplace," which commences January 3, 2009. The block will air from 10:00am to Noon on most of FOX's 200+ affiliates.

"FOX is happy to have WorldLink serve as the exclusive ad sales representative for Weekend Marketplace," said Hookstratten, FOX's Executive Vice President of Network Distribution. "We have partnered with them through various divisions of the company on long-form sales efforts since 1997. They are the acknowledged leader in direct response programming, and their expertise will benefit us as we move forward on this new initiative."

Knight added, "We are thrilled and honored to have been selected as FOX's exclusive sales representative for 'Weekend Marketplace.' FOX is an exceptional brand and with 'Weekend Marketplace,' they have created a unique and powerful opportunity that we are excited to represent. Marketers who air in 'Weekend Marketplace" will be showcasing their products in a high-profile daypart on television's No. 1 network. Moreover, this block offers marketers incredibly broad reach at a time when viewership is increasingly fragmented."

Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2007-2008 season as the No.1 network for the fourth consecutive year among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. Additionally, FOX won the seasonal crown among all viewers for the first time in the network's 21-year history. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

Founded in 1997, WorldLink is one of the fastest growing, multi-platform, full-service advertising sales firms in the world specializing in media sales in North America, Europe, Latin America and Asia. Based in Los Angeles with offices in New York, Dallas, Milwaukee and London, WorldLink represents more than 200 national, regional and international cable networks, broadcast stations, and program distributors, as well as websites, radio networks and print media outlets throughout the world. The company also is expanding into mobile and other new media businesses. WorldLink is a Women's Business Enterprise National Council-certified company and the largest woman-owned firm in its field. For more information, please visit www.worldinkmedia.com.