Los Angeles, Calif. January 28, 2008 - WorldLink, one of the world's fastest-growing multiplatform advertising sales firms, has entered into an exclusive agreement with NHL Network to oversee all direct response spot and longform advertising sales. The announcement was jointly made today by Toni Knight, Founder and CEO of WorldLink, and Larry Gelfand, NHL Senior Vice President, Media Sales.

NHL Network, which launched in the United States in October, is the National Hockey League's official network, airing live games as well as extensive news coverage and highlights year-round.

"NHL Network will attract a passionate audience base that exhibits strong loyalty to both their favorite teams and the sport as a whole. We are delighted to be working with NHL Network, which even further expands WorldLink's reach, enabling advertisers to customize their campaigns through a wide array of media platforms across the world," said Knight.

"Viewers of NHL Network offer a younger, more educated demographic who access content through digital means more than any other sport," said Larry Gelfand, NHL Senior Vice President, Media Sales. "We are pleased to team up with WorldLink on direct response and longform advertising for NHL Network and increase access to this highly desirable demographic."

NHL Network joins WorldLink's strong portfolio of nearly 50 sports networks worldwide represented by the company, which is the largest sports-oriented direct response rep firm in television. Company clients include the Big Ten Network, Fox Sports Net and Fox Sports Latin America, NBA TV, CSTV, Fuel, Altitude, TVG, Gol TV, NewYorkRangers.com, NewYorkKnicks.com and MSG.com, among others.

As the definitive hockey destination, NHL Network offers viewers a 24-hour all-access pass to complete hockey coverage both on and off the ice, including live NHL games featuring stars such as Sidney Crosby and Alexander Ovechkin. The network's daily signature show - NHL On The Fly - offers fans exclusive live look-ins to NHL games, goals, complete shootouts, extended highlights, stellar saves, features, interviews, pre- and post-game reports, team press conferences, expert analysis from a variety of hockey insiders and former players, plus special event coverage from the NHL All-Star Game, NHL Stanley Cup® Final and NHL Entry Draft. Additional NHL Network programming includes international and amateur hockey, player profiles, interview shows and youth-oriented programs. NHL Network is available in the United States and Canada by contacting cable or satellite providers.

Currently celebrating its tenth anniversary, WorldLink is one of the country's top women-owned businesses and one of the fastest growing, multi-platform, full-service advertising sales firms in the world specializing in media sales in North America, Europe, Latin America and Asia. Based in Los Angeles with offices in New York and London, WorldLink represents more than 200 national, regional and international cable networks, broadcast stations, program distributors, websites, radio networks and print media outlets throughout the world. The company also is expanding into mobile and other new media businesses. WorldLink is a Women's Business Enterprise National Council-certified company and the largest woman-owned firm in its field. For more information, please visit www.worldinkmedia.com.