WORLDLINK EXPANDS WORLDWIDE OPERATIONS WITH OPENING OF LONDON OFFICE Erika Berman to Head London Sales Efforts
Los Angeles/London, September 26, 2006 - Reflecting its commitment to delivering the highest level of customer service to clients around the world, WorldLink, one of the world's fastest-growing full-service media sales firms, has formally opened its first international office, in London, WorldLink Founder and CEO Toni Erickson Knight announced today. The London office will serve WorldLink's growing client roster in Europe and other parts of the world.
Additionally, Ms. Knight announced that Erika Berman, a veteran of WorldLink's Los Angeles headquarters, will oversee sales in the London office. The new office will further expand the company's global operations, joining its Los Angeles headquarters and New York.
Since its founding nine years ago, WorldLink has grown dramatically across a wide variety of media platforms and throughout global markets. The Company started as a TV rep firm for broadcast and regional cable in the U.S., and quickly expanded in both English and Spanish language media. Today its client base includes national , local cable, satellite, syndication, and U.S. Hispanic television, as well as print, radio and online media. The company has had an international presence since 1998 when it formed its international division to pursue and develop opportunities in Latin America, Europe and Asia.
"The media sales business in which we operate knows no boundaries," Ms. Knight says. "The opening of the London office was a natural progression for our company and allows us to serve our clients even better on a global basis. The Direct Response business is changing and expanding in all kinds of ways, and we're at the forefront of that growth, in new media as well as new markets. With Erika, we have an experienced sales executive who knows WorldLink intimately and will be able to work with clients throughout Europe to grow their business."
WorldLink's London office will handle business in Europe, the Middle East and Australia. Clients of the office will include, among others, CNBC Europe and CNBC Australia.
Prior to joining WorldLink, Ms. Berman worked at Millennium Television Sales, where she sold spot time for broadcast stations. She began her career at Blair Television. |