WORLDLINK EXPANDS WORLDWIDE OPERATIONS WITH OPENING OF LONDON OFFICE Erika Berman to Head London Sales Efforts
LOS ANGELES, CA (October 3, 2005) - WorldLink, one of the world's fastest growing media sales firms, has entered into exclusive representation agreements for all infomercial and direct response spot advertising sales with LIME™- Healthy Living With a Twist, the new multi-platform media venture offering audiences a fresh perspective on living a healthier, greener, and more balanced lifestyle. The agreement was announced today by Toni Erickson Knight, WorldLink founder and CEO and C.J. Kettler, CEO of LIME.
"LIME offers a very attractive and distinctive blend of programming that provides a unique environment for our advertisers," Ms. Knight commented. "We look forward to a productive partnership with LIME."
LIME™- Healthy Living With a Twist (formerly Wisdom Media Group) unveiled its new name, branding concept, and plans for a fall relaunch in July at CTAM. Owned by Revolution Living, the new company created by AOL founder Steve Case, LIME has been created for a new generation that naturally gravitates to green. From organic foods to hybrid cars, there is a growing lifestyle trend that is revolutionizing the way Americans live, and LIME is providing an authentic voice for this audience. Reaching 6.5 million cable television subscribers, LIME also includes VOD platforms, Internet-delivered content, and a 24/7 radio channel on SIRIUS Satellite Radio. The cable network will begin with new programming, including content related to healthy foods, mindful exercise, alternative healing, and eco-friendly living, as well as content from an acquired library containing more than 1,000 hours of programming by well-known personalities and experts.
"LIME is a perfect opportunity for direct response advertisers to reach a growing audience of consumers focused on a greener, healthier, more balanced lifestyle," Ms. Kettler said. "We are delighted to be doing business with WorldLink and their terrific team in the direct response market."
LIME™ (www.limemedia.net) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier , greener, and more balanced lifestyle. LIME is currently comprised on LIME Television, LIME Radio, LIME Online, and LIME VOD, with plans to expand to DVD and wireless. Formerly called Wisdom Media Group, was relaunched as LIME in July 2005. LIME is owned by Revolution Living LLC and is headquartered in New York City. Revolution Living (www.revolution.com) a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in their early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL. Revolution's headquarters are in downtown Washington, D.C. |