Los Angeles, Calif. September 17, 2007 - WorldLink, one of the world’s leading and fastest-growing multiplatform advertising sales firms, and the new Big Ten Network have entered into an exclusive advertising sales agreement. The announcement was jointly made today by Toni Knight, Co-founder and CEO of WorldLink; and Roy Seinfeld, Vice President of Advertising Sales for the Big Ten Network.

Under terms of the agreement, WorldLink will exclusively represent all short-form direct response advertising sales for the Big Ten Network, which officially launched on Thursday, August 30th. The network is available to nearly 29 million subscribers through DirecTV, Dish Network and more than 125 local cable systems serving communities in the eight states where Big Ten institutions are located. It programs sports events and shows; original programs in academics, the arts and sciences; campus activities; and associated personalities of the Big Ten Conference and its 11 member institutions, including University of Illinois, Indiana University, University of Iowa, University of Michigan, Michigan State University, University of Minnesota, Northwestern University, Ohio State University, Penn State University, Purdue University and University of Wisconsin.

Regarding the announcement, Knight said, "College sports throughout the Big Ten territory attracts some of the most passionate and dedicated fans in the U.S. and this network will provide a valuable service to this audience. Through the diverse programming available through Big Ten Network, short-form DR advertisers will be able to reach a highly targeted demo in many of the Midwest’s major markets."

Seinfeld added, "We are delighted to be partnered with WorldLink in the short-form DR business. Their strong relationships within the advertising community will greatly benefit the Big Ten Network now that we are officially on the air delivering an attractive audience to marketers."

The Big Ten Network is dedicated to covering the Big Ten Conference and its 11 member institutions. The Big Ten Network will provide unprecedented access to an extensive schedule of conference sports events and shows; original programs in academics, the arts and sciences; campus activities; and associated personalities. Sports programming will include live coverage of more major men’s and women’s events than ever before, along with news, highlights and analysis, all complemented by hours of university-produced campus programming. The network is available to all cable and satellite carriers and television distributors nationwide, with most programs offered in stunning high-definition television (HDTV). The Big Ten Network is a joint venture between subsidiaries of the Big Ten Conference and Fox Cable Networks. For more information regarding the Big Ten Network, visit www.BigTenNetwork.com.

Currently celebrating its tenth anniversary, WorldLink is one of the country’s top women-owned businesses and one of the fastest growing, multi-platform, full-service advertising sales firms in the world specializing in media sales in North America, Europe, Latin America and Asia. Based in Los Angeles with offices in New York and London, WorldLink represents more than 200 national, regional and international cable networks, broadcast stations, program distributors, websites, radio networks and print media outlets throughout the world. The company also is expanding into mobile and other new media businesses. WorldLink is a Women’s Business Enterprise National Council-certified company and the largest woman-owned firm in its field. For more information, please visit www.worldinkmedia.com.