WORLDLINK NAMED EXCLUSIVE NATIONAL ADVERTISING SALES REPRESENTATIVE FOR MULTI-CITY LAUNCH OF Al Borde MAGAZINE
LOS ANGELES, September 12, 2005-WorldLink, one of the world's fastest growing media sales firms, has been named exclusive national sales representative for Al Borde, the Los Angeles based Hispanic entertainment publication that will launch nationally in September. The company will represent the magazine for all traditional and direct response display advertising. The agreement was announced today by Toni Erickson Knight, WorldLink founder and CEO.
Targeted to young Latinos ages 18-40, Al Borde has achieved impressive success in the Los Angeles market with a readership that is 83 percent bilingual with numerous Hispanic roots. The magazine offers a lively and colorful mix of entertainment news and features and has grown in popularity with music executives, fans of popular culture and Internet users.
"Al Borde is an ideal vehicle for advertisers to connect with an increasingly affluent young Latino readership through a variety of innovative marketing opportunities," commented Ms. Knight. "We are excited to be partnered with Al Borde in their national roll-out and look forward to seeing their success in Los Angeles mirrored in major markets around the country."
"Since 1997 Al Borde has set a new trend for Hispanic publications, collecting great editorial talent, creative design, offering cross-marketing solutions and providing our readers with "on the edge" editorial, the literal translation of Al Borde," says Martha de la Torre, Publisher of Al Borde. "We are excited about making our award winning publication available to trendy Latinos across the country and look forward to our successful expansion with the expertise of the WorldLink team beside us."
WorldLink is the No. 1 independent media sales representation firm in the U.S. Hispanic market and currently oversees advertising sales for over 25 outlets in the U.S. and Latin America. Leading Hispanic/Latin American platforms represented by WorldLink include DirecTV Para Todos, Fox Sports en Espanol, Canal Fox Latin America, Fox Sports Latin America, GOAL (GOL) TV, CNN en Espanol, AccentHealth en Espanol, Comcast HITS (Espanol), MGM Latin America, WAPA-America, FX Brazil and Universal Channel. |